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Pretty Panty Packaging Design

pretty panty package design Project: Pretty Panty Packaging Design
Role: Designer
Date: April 2016
Description: After creating a new site for the client, she was so pleased with the visuals that she requested that I rework the logo and create new packaging mock-ups.

GOALS

  1. Create a fun, super feminine logo and packaging design.
  2. A fun, "Sassy" illustration was specifically requested to go on the packaging.
  3. Bright pinks were specifically requested.

First I started working on the illustration. I sketched out several options of poses and shapes for the figure wearing the product on the front of the box. My intention was to draw a woman with curves who could appeal to any woman, as the client emphasized several times that this product should appeal to all women with uteruses. She had the package dimensions pre-decided so laying out the rest of the information was fairly standard.

THE RESULT

The client loved the result with only a few small changes. However, I never got to see the final product past the mock-up, as the whole project was put on hold for budgetary reasons.